登录 [注册]
  (021)80158326-9-29      service_web@cegos.com.cn
您当前的位置: 开心赛车网址 / 战略营销——品牌价值定位工作坊(英文授课)

面授课

战略营销——品牌价值定位工作坊(英文授课)

- To help marketing people to understand and experience the process of value proposition development for the brand
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.
面授大纲
1. Marketing fundamentals
* Marketing evolutions
* Marketing classifications
* Marketing challenges

2. VPH introduction
* Components
* Importance
* Applications

3. Target (identification)
* Market segmentation
* Target identification
4. Consumer insight
* What is insights
* How to generate the consumer insights
* Persona

5. Competitive environment
* Competitive analysis
* Value proposition mapping

6. Benefits / reasons to believe / discriminator
* FABE
* Brand positioning descriptio

7. Key success factors of VPH

8. VPH based IMC

适合谁

* Marketing supervisors, managers, and directors

时间表

......
* 姓名
您要咨询的内容:
* 邮箱
* 手机
* 公司名
* 职务
联系我们
我要PDF大纲
     
powered by Pelearning & Hanphy & easyAMS
CLOSE  

  (021)80158326-9-29  (Mon-Fri, 9am-6pm)


我要咨询

年度课表
开心赛车开奖 开心赛车开奖走势图 开心赛车开奖直播 开心赛车平台 开心赛车开奖结果 开心赛车注册 开心赛车网址 开心赛车开户 云搜搜热点资讯网 光速手机官网 zhi5y最新产业新闻报道